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Web Development · Branding · Digital Growth
creative mind + technical backbone
+ thinking partner

I am a specialist in multiple web and creative disciplines with an entrepreneurial mindset, a deep sense of responsibility, and extensive experience working as a solo operator as well as part of a team.

Recent work

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Led the marketing team at a leading German organic brand, introducing a rebrand, AI workflows, and new tools
Built a vehicle booking app in record speed using Laravel, Filament & Conductor
Developed a compelling social media & content strategy addressing new audiences

Experienced remote collaborator

I work remotely in various scenarios: as a solo operator, as part of a team, and leading a distributed team. My autonomous and transparent work style includes:

Pekka working in his office
  • meticulous time tracking
  • documentation of decisions and processes
  • a friendly, approachable, but goal-oriented collaboration style
  • experienced in asynchronous communication
  • used to agency and "white label" work

Off-grid Canary Islands office

I work from an off-grid finca near Arrieta (Lanzarote) where I enjoy

  • a dedicated office and meeting room
  • encrypted data on work machines and backups
  • daily backups on site and in the cloud
  • flight connections to many European cities

AI and automations

I use AI and automations extensively in several ways.
Like everyone else, I hate slop.

Pekka working in his office
  • Superpowered software development with Claude Code, ChatGPT Codex, Conductor, and OpenCode
  • Provider-agnostic AI on the command line working on local data that you own - less vendor lock-in
  • Automations combining cheap & reliable scripting and n8n workflows with AI's capabilities
  • Web site editing workflows using voice commands, with each change checked into a GitHub repository
  • AI-assisted image editing for advertising

Fluent in several languages & cultures

I speak and write native German and Finnish, English at near native level, and Spanish.

Through daily interactions, extended stays and a 4-year study program I have developed great fluency in the Anglo world and many of its cultures and discourses.

Online presence

I am known for friendly, constructive, thoroughly researched contributions in various online communities:

Personal background

Born in Finland in 1980 and raised in Germany, I moved to the Canary Islands in 2014, embarking on an adventure of a lifetime that continues to this day, slowly renovating an old off-the-grid house, enjoying a wonderful, tight-knit tiny community, and working remotely for clients around the world.

Growing up in the middle of a southern German family startup has taught me the value of getting things done, an aversion to waste of time or resources, and a deep sense of responsibility.

Pekka on his finca

I am a nature lover. My passions include drawing, illustrating comics, painting, and writing texts and stories.

On my large finca, I spend much of my time working on various construction projects, and small first steps at seriously growing food.

I believe in thriving self-employment and entrepreneurship as one of the pillars of a free and healthy society.

"dove c'è lo Spirito del Signore, c'è libertà"
2 Corinthians 3:17